Little known fact, Milwaukee is home to the world’s oldest operating motor speedway, the Milwaukee Mile. It’s sort of like the Lambeau Field of motor sports (the Packers even played there from 1934 to 1951).
An even lesser known fact is that social media is helping save it.
In 2011, it looked like the Milwaukee Mile was on it’s final lap. A series of promotional missteps led to lower attendance and some people at the state capitol began discussing a new redevelopment at the site. Then the IZOD IndyCar circuit left Milwaukee off the 2012 schedule due to attendance issues.
Enter Michael Andretti’s team.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest. To help raise awareness, they teamed up 26 volunteers with the 26 racing teams to use social media to tell the race ... Read More »
